I think it’s important to keep in mind that while logo design is crucial, it's not the only aspect of building a brand. A logo should certainly reflect the company’s identity, but it also needs to work in various contexts—whether on a website, packaging, or social media. Avoiding common mistakes, like overcomplicating the design or using too many colors, can make a huge difference. A simple and clean design often stands the test of time and remains effective across different platforms.

Great question! I’ve definitely faced this issue before. When I was designing a logo for a small business, I initially tried to incorporate both text and imagery in equal proportions. However, I quickly realized that the design was becoming too complicated and wasn't as impactful. Logos should be versatile and scalable, and too much text can clutter the design, making it hard to recognize at smaller sizes. After reviewing the design with some colleagues, I decided to focus more on the imagery and simplify the text. By doing this, the logo became more memorable and recognizable, even when viewed at smaller sizes. The most important lesson I learned is that a logo doesn’t need to have both text and an image to be effective. In fact, focusing on one element more heavily can often produce better results. If you’re struggling with similar issues in your own logo design, I recommend checking out this article on mistakes in logo design. It provided me with valuable insights and helped me refine my approach to logo creation.